Unzipping is a term that was coined by the founder, Peter Stellas of No Bones About It, Inc. Peter had learned an unusual technique of filleting fish while working at fish markets in Chicago. 
Taught the basics by an Asian man from Hawaii, Peter took that knowledge and further developed the concept to make it easier to fillet fish from the belly.
While using this technique he noticed as he removed the whole skeletal system that it sounded much like a zipper unzipping. From here the term "Unzip your fish" was created. When unzipping the fish, you don't even have to gut the innards. The insides pull out with whole skeleton structure in one clean move. It's fast, easy, and anyone can learn.
NO BONES ABOUT IT!
(Click on the links below to see each fish being unziped!)
